SHOPIFY
Leverage best practices when building and customizing your store's themes, brand, menus, images, fonts, buy buttons, required Shopify addons, affiliate programs, and other effective features that drive sales at the highest possible sales and conversion rate.
Optimize your product pages including SEO titles/descriptions that drive free search traffic, convert to sales, dropdown size/color variations, images, descriptions, video tabs on the product pages highlighting the benefits, and content using SEO best practices to boost search results.
Monthly optimizations and refinements
Implement both Facebook and Google Shopping
Install any missing and required backend tools and systems including: Google analytics, webmaster tools, Facebook tools, Google merchant center, and domain name registration and configuration. Enhance conversion rate by adding reviews and testimonials to the home page and each product page to build social proof and boost the conversion rate. 24 hour email support
GOOGLE & FACEBOOK ADVERTISING
Build new manual campaigns monthly (broad, phrase, exact) plus shopping campaigns. This will drive instant traffic and sales to your new professionally designed product pages. I can implement these advertisements and make sure they are ready during the launch.
Develop Advanced Retargeting Ads which is most important technology to significantly boost your sales. It's also the cheapest and you can have cost per clicks around 10 to 20 cents if done correctly. Most sales are not generated from the "first click". The remarketing pixel ads will follow the customer over the internet AFTER they leave your site. The purpose is to get them back to your site by reminding them of your products. Keep in mind this is an expert-level technical task.
Monthly optimizations and refinements
Scale up higher sales & lower costs over time based on the keywords that are working Discover new keyword opportunities through research, testing & measuring (including negative keywords) 24 hour email support
AMAZON
Includes : Doing everything required to get started and growing on Amazon Includes : Building & SEO Optimizing Amazon Listing based on keywords, SEO and deep dive analysis Includes : All Marketing services to get the ball rolling: 1) Email Funnel 2) PPC Advertising Management. Includes : Chris as your personal Ecommerce expert and consultant. I will be your Point of Contact for the team. Includes : Strategy tips leveraging 10,000s of client launches that will elevate your brand above and beyond your competition Includes : 24 hour email support
WALMART
Perform a deep dive competitive analysis on the Walmart marketplace for your products, identify success factors, and determine how to gain market share from your competition. Optimize and improve your professional, high quality listings for each product on Walmart including titles and descriptions that stand out from the competition and highlight unique properties, drop down variations, update and enhance images, and bullets that convert to sales. Implement findings during the competitive analysis based on the correct keywords that will boost search results and sales. Provide fulfillment consulting and advice so shipments run smoothly Resolve any technical issues with Walmart support
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